The Influence of Personality on Voting
In the December 21st issue of Newsweek, an article "Red Mind, Blue MInd," by author Sharon Begley, refers to a study at the university of Illinois by researcher Chris Fraley, wherein he claims that the personality traits of voters seem to be the most influential factor in their voting decisions, more so than age or gender. It would appear that people tend to chose candidates who they perceive as being most like them. Perhaps installing mirrors in voting booths would improve voter turnout.
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